Comparison between the invention of “marketed” sliced bread and his french friend Poilane – who did the opposite – is very interesting, by Seth Godin.
He also outlines that in a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. According to him, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Aim for the people that are keen on to listen what you want to talk to / sell to them. Don’t target for the “middle average” market share and target. Aim for the left and right market segments (geeks or early adopters at left / mass market at the middle / conservative ones at right of a curve showing demand size).