Standard registration form using social media identity
Back in 2009, I was quite impressed with new authentification technology OpenID, created by both large companies and the open-source community. At that time, there was over 9 million websites using OpenID including web properties like Sears, Kmart, Universal Music Group, FoxNews, EMI, TwitterFeed, RedPlum, Savings.com, DC Shoes, CitySearch, Zappos, Nike, Microsoft, Mint, Nokia, Random House, Sony BMG, Café Press, TweetDeck, ViewPoints, Qype, Scout24 (Deutsche Telecom), Facebook… because it’s obviously convenient for the user. And this technology also have a strong pro, it does protect your online privacy better than social media profiles, sometimes sharing your private details with the website you connect with it.
1. What are the most used online IDs around the web?
According to this Gigya study (May 2010), Facebook leads the movement with 46% of sign ins. I must say, their technology and social plugins are superior to other providers and easier to setup on a website. For instance, the ability to comment directly on some news using Facebook plugins is very convenient. And I haven’t seen similar plugins form other groups yet.
Furthermore, maybe webmasters and website leaders just go the simple way: they choose to setup Facebook first because it’s the biggest one in terms of members. Even if Twitter is growing fast, too (with 8.3 new user accounts registered every second, Twitter has now reached more than 301 million accounts, compared to 600 million Facebook accounts).
Google and Twitter are in the race behind Facebook’s shadow
2. Comparison between Entertainment, News and Business-to-Business sites
Facebook dominates the entertainment space, far ahead of MySpace
The very essence of Twitter, used mainly to propagate information, clearly makes it the news buzzer. Also, tools like Retweet makes it very easy to repost an information directly by means of retweeting
To me, Facebook provides one of the best user experience and content creation solution for the B2B space, thanks to easy and highly integrated tools like Fan pages, groups, so it owns credibility. But I’m surprised that LinkedIn only generates 3% sign-ins
3. What kind of personal information can be accessed by a website when using Online ID?
This chart must be analyzed with caution, because data available depends both on user permission and data filled in on the user’s account. Still, it proves useful to provide a more relevant and personalized experience when browsing one site.
List of possible data available:
- Profile URL
- Social graph
- Profile info update
4. End notes
Even if this data is quite old already, it provides a good starting point with Online ID / authentification behaviours and leaders. It can be used to be compared with your own data, or as a reference to compare with new data in the future. I also think that it is quite country-dependant: some social networks are leaders in only one country and as such, second and third place might be local leaders (for instance professional networks like Viadeo in Europe, Xing in Germany, so on…). Feel free to contact me for advice on these problems.